B2C Marketing

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Leading with bravery: lessons from McDonald’s UK CMO

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Opinion Marketers must tackle their crisis of creative confidence

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Is gut instinct dead in the age of AI?

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Opinion The ascent of AI agents will upend the traditional marketing mix

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Growth Strategies

4 things to consider when deciding your company’s PR strategy

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Why brands should bet big on the future of women’s sport

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How Bose’s marketing chief is cutting through the noise

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Opinion Are hollow corporate gestures really what the Queen would have wanted?

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How brands should communicate during the cost-of-living crisis

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What does the future of data regulation look like for marketers?

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Metrics maze: marketers struggle to measure effectiveness

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For CMOs, inflation is both challenge and opportunity

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