In the wake of King George VI’s death, all cinemas and theatres closed, sports fixtures were cancelled and flags were lowered to half-mast to reflect the mood of the nation.
Following the death of Queen Elizabeth II, many businesses have sought to pay their respects to the late British monarch through social media posts or by closing their doors on the date of her funeral.
In their eagerness to share in the nation’s grieving, however, brands risk sending out the wrong message. Take Ann Summers, whose hurried tribute to the Queen appeared above links to purchase sex toys and lingerie on its site.