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B2C Marketing

marketers-must-tackle-their-crisis-of-creative-confidence Opinion Marketers must tackle their crisis of creative confidence 
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Marketing
Is gut instinct dead in the age of AI?
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Opinion The ascent of AI agents will upend the traditional marketing mix
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Opinion Ikea’s new pop-up is a masterclass in celebrating a cultural icon

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How do marketers measure ROI?
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Krispy Kreme’s UK boss on serving up sweet brand experiences
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The woman behind ‘Big on quality, Lidl on price’ on how to write a great slogan
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