Raconteur

Special Reports

Raconteur’s special reports in The Times and The Sunday Times are publications of focused editorial, offering readers in-depth and forward-thinking analysis on a particular theme or topic.

The reports provide readers with independent, first-class journalism into the issues that matter most to their areas of interest.

With topics ranging from business and finance to technology and healthcare, Raconteur’s reports offer highly targeted marketing and communications opportunities in a medium which is proven to drive engagement and call to action from its readership.

Times Readers

  • 1.01m+ Readership
  • 422,000 Purchase decision makers (PDMs)
  • 235,000 Directors
  • 53% more C-suite executives than the Financial Times
  • 141,000 readers are chairmen, owners, MDs, CEOs and deputies
  • 43% of Times readers have a net worth of £1m+

Sunday Times Readers

  • 1.59m+ Readership
  • 669,000 Purchase decision makers (PDMs)
  • 369,000 Directors
  • 163% more business readers than The Sunday Telegraph
  • 252,000 readers are chairmen, owners, MDs, CEOs and deputies
  • 161,000 households earning over £75k p/a read The Sunday Times

Readers say Raconteur reports...

  • Highlight Key Issues Facing Key Sectors
  • Educate People On Issues That Matter
  • Provide An Interesting Read
  • Are Very Well Designed
  • Have Quality Content
  • Are Informative

Raconteur Readers

  • 7 in 10 of Times readers have read a Raconteur report
  • 55% of Times C-Suite readers have read a Raconteur report
  • 70% of Times CEOs have read a Raconteur report
  • 62% of Times CFOs/CIOs have read a Raconteur report
  • 61% of Raconteur readers are in management
  • 24% of Raconteur readers work in a FTSE250 company

PLUG INTO THE CUSTOMER DECISION PATHWAY

60%
of the customer decision-making process happens before a client even encounters a brand. Raconteur reports get you involved earlier, so that you are there when the learning happens

ENGAGE YOUR STAKEHOLDERS

Stop targeting customers. Start building networks of educated advocates. Our trusted content and high-profile distribution platform allow you to connect with hard-to-reach decision-makers and time-poor audiences

  • PURCHASE DECISION-MAKERS
  • C-SUITES
  • SMEs
  • ABC1

BENEFITS FROM YOUR INVESTMENT

In a world where great, in-depth content is the biggest differentiator to how your audience feels about your brand, a Raconteur report in which you participate is an asset and an investment

  • THOUGHT-LEADERSHIP CONTEXT
  • NATIONAL PLATFORM
  • ABILITY TO INFLUENCE YOUR MARKET
  • OPPORTUNITY TO ENGAGE STAKEHOLDERS

AUDIENCE

  • 27 minutes Time the average regular Raconteur reader will spend reading a report
  • 2 in 3 Raconteur readers have influence on b2b spend
  • 64% say better quality of content
  • 72% say better overall quality
  • 62% say better style of writing

Publishing Calendar

Raconteur Special Reports calendar 2017

To download the most recent special reports calendar, please enter your details below:

Brands who work with us

For further information about advertising with Raconteur, please contact

RICHARD HADLER

Head of Publishing