If there is anything the last eighteen months has taught us, it is that nothing is certain. Everything can change in a heartbeat. Despite this turbulence, it is possible to predict some trends that will follow us into 2022. Here are three of the big ones.
Online shopping
Over the past decade, consumers have become more digitally savvy, with the proportion of purchases made online rising steadily. In February 2020, online purchases of non-food were around 30% of retail sales. At the height of the third lockdown this figure had more than doubled, before settling back to around 40%. This is five years’ growth at previous trajectories in just eighteen months.