This year’s Dreamforce claims to be the most sustainable yet. At Salesforce's annual flagship conference in San Francisco, pork and beef are off the lunchtime menu, the estimated 40,000 attendees have been issued with recyclable badges and lanyards, and international visitors can offset their travel-related carbon emissions.
Earlier this year, the cloud services company elevated sustainability to one of its core company values, alongside trust, customer success, innovation and equality. Co-CEO and chair Marc Benioff says he wants the business to “be an example to others”.
“We want to show what's possible, but also demonstrate the practical things that we can all do to create a net-zero world, which is our ultimate goal,” he tells attendees.