When it comes to telling the sustainability story, the packaging industry has historically kept out of the limelight, leaving its consumer-facing customers, such as retailers and brands, to both write the script and deliver the lines about waste, recycling and circularity.
But now, under mounting pressure from NGOs and other pressure groups to reduce waste, the sector is having to take centre stage and address its audience directly.
In March, for instance, industry body the Alliance for Beverage Cartons and the Environment (ACE) published The Beverage Carton Roadmap to 2030 and Beyond. This document pledges that members of the alliance will “deliver the most sustainable packaging for resilient food-supply systems, which is renewable, climate-positive and circular”.