The Future Customer 2021
Download ReportDuring the first eighteen months of the pandemic, customers were willing (if not content) to put up with delayed deliveries and long waits for customer support. Now, as shops reopen, all eyes turn to retail to see how it has used this time to address the customer experience. Our Future Customer report explores the need for authenticity, how to sell to the senses online and when to recognise it’s time to let customers go
