The Future CMO special report, published in The Times - Raconteur
The Future CMO special report, published in The Times, reveals how chief marketing officers need to confuse the competition for their brand to stand out. The report investigates the fine line between close and creepy personalisation, and the rise of marketers to chief executives. In addition, it covers diversity within the marketing industry and asks can brands realistically separate ethics from politics?
‘Set against the tectonic changes in our industry’s currency, we need to recognise the humanity in everything we do’