Digital Optimisation

In our increasingly digital world with one billion websites and Google alone processing more than 40,000 searches every second, it is vital for a business to have a strong web presence. Organisations need to make sure their websites are not only found, but that when they are the content is accessible, well designed and engaging for the time-poor, multi-device-using consumers of today. This report explores the advances in voice search, chatbots and where businesses can find return on investment when producing video content. It looks at how digital skills and internet tools need to be made accessible for everyone, and examines impactful ways to make websites more user friendly