B2B has been overshadowed by consumer marketing for decades; but that is about to change. A new Lion award celebrates game-changing creative work in the B2B space that displays both creativity and effectiveness in advertising products and services purchased by professionals on behalf of businesses. It will provide the definitive benchmark for creativity that drives progress in B2B marketing globally and spotlight creative excellence from the B2B marketing community.
A notable increase in B2B creative Lion-winning work
The launch of the Creative B2B Lions was first discussed in 2013, with the award finally developed with input and research from industry experts, and supported by the B2B Institute, a LinkedIn thinktank and strategic thought partner.