Transaction trends: how real-time payments are driving innovation in the B2B space

Sean Pitman, head of product and commercialisation at Visa Direct Europe, explains how the B2B payments landscape is shifting as payments technology improves and the financial services sector works to keep up with modern expectations

Q
What role did the move to remote business operations during the Covid-19 pandemic have in redefining the B2B payments landscape?
A

The pandemic accelerated the move to digitisation and especially the move to cross-border. A lot of businesses had to go online during the pandemic if they wanted to survive. That opened an opportunity for businesses to hire staff and suppliers who live in other countries, which requires increased payments cross-border. So the pandemic accelerated innovation in those types of payments.

Q
So how have payments systems evolved to ensure a seamless cross-border B2B payment experience, considering the complexities of different currencies and regulations?
A

It has been similar to what we’ve seen in the B2C space. The move to real-time1 payments has helped B2B cross-border to grow. Open banking technology allows businesses to pay directly from their bank account to suppliers in real time1, which has taken off in Europe in particular. The move to individual processing and API-led individual payments, versus traditional batch payments, has also meant that businesses can offer cheaper and more bespoke pricing and facilitate payments in real time1. In comparison, batch payments usually arrive the next day.

Q
There’s an interesting point there about how B2C payment trends are shaping the B2B landscape. Why has that happened?
A

I think people have become so used to real-time1 Actual fund availability depends on receiving financial institution and region. payments in their everyday lives. Why shouldn’t they apply to the B2B world? It’s effectively the same technology. So I think people are demanding the same experience of business partners. They shop around to find the players that can offer these faster, more agile experiences and facilitate real-time1 payments. 

So it’s a natural evolution that started with the consumer. They use it in their everyday lives and then start to demand that in the B2B space.

Q
Can you give an example of how real-time payments might make a business transaction easier or help with something like diversifying supply chains?
A

If you’re a small business you don’t carry a great deal of stock, so it’s important that you can pay your supplier on time and receive the goods on time. Take the example of a small coffee shop. They won’t store a lot of beans because they don’t have the space. So it’s important that when they’re buying their beans, perhaps from Brazil or Venezuela, the supply arrives quickly but the suppliers won’t despatch those goods unless they’ve received payment. So I think the innovation in faster payments in the B2B space has enabled people to look further abroad for supplies at a cheaper price point, with the reassurance that they will receive those goods in time to be sold.

Q
Many B2B payments will be high volume and therefore high risk. What measures are crucial to ensuring the safety and integrity of B2B payment transactions?
A

Data security is an important point. So, making sure your customers and your payments are safe and working with a secure provider are key. If you comply with the PCI DSS (payment card industry data security standard), you minimise the chances of something going wrong. 

Equally, tokenisation and open banking technologies help to ensure that payments are delivered correctly. And blockchain might be a bit of a buzzword but that technology is very much growing in the B2B space: information about the payment is available for everyone to see and all the data is carried through every transaction on the blockchain. 

Q
What are the biggest trends set to transform B2B payments in the future?
A

There’s a lot of new technology coming through. Buy-now-pay-later solutions are arriving as options for B2B payments, following huge popularity with consumers. It allows a small business to obtain a line of credit, while the seller can receive the funds instantly with a third party acting as the credit provider. It will be interesting to see how that develops. 

We’re also seeing the growth in AI. Small businesses are relying on AI to help them automate payment flows, invoicing and so on. I think we’ll continue to see that in use as that AI capability becomes mainstream.

For more information, visit visa.co.uk

1 Actual fund availability depends on receiving financial institution and region.

Disclaimer: The views and opinions expressed in this article are those of the interviewees and do not necessarily reflect the views or positions of any entities they represent. Visa neither makes any warranty or representation as to the completeness or accuracy of the information within this article, nor assumes any liability or responsibility that may result from reliance on such information and any information from third parties. The information contained in this article is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required.