‘The coolest tech club in town’: how Mach is changing digital offerings

For direct-to-consumer brands looking to create premium experiences for their customers, Mach architecture may well be the answer, according to Mars’ digital commerce chief architect Anjali Subburaj

It has been called the future of architecture and a leading group of advocates for it has been dubbed “the coolest tech club in town”. No, it’s not the metaverse or the next big thing in crypto. Instead, it’s something called Mach.

Mach is an acronym (for microservices-based, application programme interface-first, cloud-native software-as-a-service and headless offerings). In short, it is a technology architecture that allows businesses to have complete control over their digital commerce ecosystem.
And according to a 2022 study by Mel Research, 79% of tech leaders are planning to increase their investments in it over the next year and beyond.

“The individual elements of Mach have been around for some time,” explains Anjali Subburaj, digital commerce chief architect at Mars and an ambassador for the Mach Alliance. “But combined, they offer a new structured, modular technology architecture principle which is very powerful.”