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Digital Transformation

Seeing things through the eyes of consumers

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24 May 2017

When volunteers share their phone’s location data, researchers have an idea who has seen an advertisement, even a billboard, and can match it to their subsequent shopping behaviour with greater accuracy

The impact of AI

Emerging market research methods

Putting people-first

Digital TransformationMarketingTechnologyThe Insight Economy 2017B2C MarketingDigital

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