Risk and reputation: preparing for business reality

New research from The Chartered Institute of Marketing reveals the reputational risks facing brands in a customer-empowered, social era. Thomas Brown, associate director, research and insights at CIM, explains

Social media and the salesforce: problem or panacea?

New research from The Chartered Institute of Marketing and the Sales Leadership Alliance explores the impact and value of social technologies on the salesforce, writes Thomas Brown

Difference between myth and reality

The Chartered Institute of Marketing’s latest benchmark study of top brand executives at more than 100 leading international companies explores how to bridge the gap between promise and reality, as head of insights Thomas Brown explains