Keep innovating or get left behind

In today’s digital world where the only constant is change itself, businesses that stand still risk being left behind in the slow lane

Video; It’s value, not volume that counts

It is a fast-growing and powerful storytelling tool, but understanding the true business impact of video means looking beyond views alone

Positive new challenges for the CMOs of today

New tools, technologies, market dynamics and an expanding remit are increasing the pressure on chief marketing officers, but gearing them up for promotion

Marketing automation tools are effective but not the whole solution

It promises the sweet spot of improved efficiency and effectiveness, but unlocking the value of marketing automation means changing more than just your systems

No transformation without a change in culture

The best strategy in the world is doomed to fail unless leaders create an environment and shape the culture in which it can succeed

How to make the journey to digital

Everyone talks about “being digital”, but defining what this really means for your business is critical to a successful transformation

Keeping social media ethical

New research from The Chartered Institute of Marketing (CIM), carried out by YouGov and Bloomberg, explores the path to positive engagement between consumers and brands on social media, and the priorities for businesses. Thomas Brown, director of strategy and insights at CIM, explains

Long-awaited signs of recovery

New research from The Chartered Institute of Marketing and Bloomberg reveals growing confidence among the UK marketing community, but work still to be done to make sustainable growth a reality, as Thomas Brown, associate director, research and insights at CIM, explains