Try not to make a brand disaster out of a crisis

Image of BP public relations disaster

The way the leader or public face of a company handles a crisis can make or break a brand. Here are two examples of how not to do it and two of how it should be done

Agile leadership is about inspiring not instructing

agile leadership

Veteran executive Roger Parry shares a lifetime’s experience in business and gives his take on agile leadership

Boardroom role set to rise for top CIOs

Four leading UK executives discuss the rise of the chief information officer and predict the role’s future trajectory

Tips on agility from Institute of Directors boss

Institute of Directors boss Simon Walker (pictured) stresses the never-ending need for change and modernisation in UK business and industry

Alexandra Shulman talks Vogue events

Alex Shulman 3

Vogue’s editor-in-chief Alexandra Shulman tells Raymond Snoddy how launching an annual festival has helped to spread the printed word and broaden the magazine’s appeal

The spirit of a brand has a special flavour

David Gates, Diageo’s global head of premium core spirit brands

David Gates, a top executive with the world’s largest producer of spirits, British multinational Diageo, tells how he is selling a range of brands worldwide – and teaming up with David Beckham

The changing role of the CFO

Tom Sweet

Dell’s chief financial officer Tom Sweet tells Raymond Snoddy how his role in the multinational computer company is evolving under private ownership

A case study in business transformation

Fortitude and forward thinking to grasp business opportunities

One of America’s most powerful female lawyers tells Raymond Snoddy how she oversaw two successful mergers which transformed her law firm