Campaigning for that universal truth

Campaign for universal truth

Advertising to a specific target market, whether by age group, buying power or geography, is relatively easy. But how do brands plan campaigns when every demographic are potential customers?

Is the streaming bubble set to burst?

Streaming bubble to burst

New players in the over-the-top streaming battle are entering the fray, but with very little differentiating them, the market is in need of further disruption

Are Google and Facebook killing advertising?

phones with Google and Facebook on screen

Internet behemoths Facebook and Google collectively dominate the online ad market, so what chance do smaller businesses have in competing?

Ethical commerce is in demand and on the rise

Illustration of ethical commerce

Business should be ethical to do the right thing and not just because it may make money

Mainstream media must counter fake news

Donald Trump has branded the CNN network as “fake news”

US President Donald Trump is sidestepping the traditional media by tweeting official pronouncements on social media where fake news rivals his fake tan

Immersive video journalism will transform the news


Virtual reality is set to take video journalism into a new dimension which could alter public reaction to world events