Advertising to a specific target market, whether by age group, buying power or geography, is relatively easy. But how do brands plan campaigns when every demographic are potential customers?
New players in the over-the-top streaming battle are entering the fray, but with very little differentiating them, the market is in need of further disruption
Internet behemoths Facebook and Google collectively dominate the online ad market, so what chance do smaller businesses have in competing?
Business should be ethical to do the right thing and not just because it may make money
US President Donald Trump is sidestepping the traditional media by tweeting official pronouncements on social media where fake news rivals his fake tan
Virtual reality is set to take video journalism into a new dimension which could alter public reaction to world events