Brand ‘buy-in’ means bigger company profits

Professionals in the office

Engaging employees with brand identity will pay off in better products and services for customers, as well as improved staff morale, and show in the company’s bottom line

Should you re-employ a quitter?

Re-employing a quitter

A number of considerations should be weighed up when deciding whether to give a former employee their job back

The role of a data scientist and why we need them

the role of data scientists

The growing importance of data analytics in business is leading to the appointment of senior data scientists to provide company-wide insights

Protecting against the misuse of data from wearables

The information they collect is personal, so companies developing wearable technology must ensure privacy and protect against the misuse of data

On-demand freelance workers are on the rise

growth-of-the-freelance-industry

Freelancing is growing and offers benefits for both the gig worker who gains autonomy and the company that needs specialist skills on a project-by-project basis

Build loyalty and increase sales through personalisation

Analysing big data to tailor bespoke offers to customers is a win win

Analysing big data to tailor bespoke offers to customers is a win-win for consumers who enjoy a personalised service and businesses that increase their sales

Small firms must also be aware of the threat of fraud

Fraud is as much of a threat to smaller firms as big businesses, so why are they lagging behind in prevention?

The impact of automating market research

Automating market research can get things done faster and cheaper, but care must be taken to safeguard quality when designing the necessary software