Posts by David Benady

David Benady

Business writer and freelance journalist, specialising in technology, marketing and media, he writes for national newspapers and business publications.

Marketing

Inflation forces brands to rethink their advertising spending
Technology

Platinum linings: how to rein in cloud expenditure
Technology

How will the metaverse change customer experience?
Packaging

Four technology trends transforming packaging
Marketing

Brands are taking back control of digital advertising
Data protection

GDPR: Europe is taking the lead in data protection
Artificial intelligence

Implementing successful AI: think big, start small and scale fast
Outsourcing

Outsourcing tech: the shift from IT giants to specialist platforms