Lipsticks, Coke cans, bottles of Irish whiskey and even ketchup containers are joining the digital revolution
Are shock tactics in advertising dental care products having a positive effect or do they scare more people off from visiting a dentist?
Online banks, awash with data from their customers’ smartphones, are leading the way in personalising financial services
From music to the news, taxis to merchandise and accommodation to food deliveries, platforms are at the apex of the economy
With online shopping here to stay, more companies are poised to automate picking goods in their warehouses
The technology is not new, but radio-frequency identification is the latest thing to hit the shelves
Increasingly, marketers with transferable skills are making it to the top of the corporate ladder
From loyalty card data to online buying behaviour, Google searches to website clicks, the digital explosion is offering up vast amounts of information about consumers and voters