Chui Chui Tan
Chui Chui Tan is the Founder and Director of Beyo Global which offers consultancy services and expertise for businesses who have growing international reach and operations. With a Mechanical Engineering degree and Ph.D. in Human-Computer Interaction, Chui Chui has worked in user/customer experience (UX/CX) for over 10 years, helping businesses have an accurate, holistic view of their global customers and markets. She works with companies such as Spotify, Marriott, Asana, Google and Clarks, where she helps them understand and improve their customers experience as a whole, as well as define their product, marketing and business strategy for different markets. She’s also an author of International User Research, an editor and an international speaker.
Taking a company global can be both exciting and profitable, but it is not without its pitfalls