Ads, authenticity and action

Marc Pritchard

Marc Pritchard, the chief brand officer of Procter & Gamble, tells Raconteur how he's on a mission to reinvent brand building through advertising, and why sincerity and authenticity are so important when it comes to value-driven campaigns

Could automated trading mean the end of volatility?

Volatility and Automation

Automated trading is leading to a more efficient stock market. But how is greater market efficiency impacting volatility, and how is this affecting the way the stock market functions?

When politics and leadership collide

CEO politics and business

The old adage, 'a principle is not a principle until it costs you something’, has never been more relevant. So, what happens when the ‘right’ decision hits the bottom line or impacts a business? It’s a question CEOs are increasingly having to answer

How blockchain will revolutionise insurance

Six experts discuss the potential impact that blockchain could have on business models, operating processes and customer experience across the insurance sector

Why Africa remains an untapped market for femtech

High birth rates, rising populations and stigmas around infertility are holding back awareness around fertility in many parts of Africa. But a handful of companies are doing their bit to empower more women to take charge of their reproductive health

What Trump’s tariffs could mean for manufacturing

From car factories in Mexico to soybean exporters in Brazil, alternative markets could become unexpected beneficiaries of US President Donald Trump’s attack on overseas manufacturing

How impact investing can tackle the plastic crisis

impact investing scheme woman at eco-friendly stove

Profit-for-purpose organisation ClimateCare is creating mini economies that deliver social and environmental benefits in hard-to-reach areas

How can brands cut through the noise to make their ads count?

Consumers have become accustomed to the amount of advertising in their everyday lives, but most wouldn’t realise they are subject to more than 362 adverts and brand exposures every single day