With humanity’s impact on the warming of the planet now deemed unequivocal by the UN, the pressure is on every business to cut its carbon footprint. However, the problem can seem so overwhelming that it leads to the opposite result – no action at all.
It’s a paradox. While customers increasingly pressure firms to blaze a sustainable, carbon-cutting trail, progress is too often confounded by a range of obstacles: fears over poor investment decisions, perceived concerns of a lack of knowledge, or worries about engaging someone without the genuine expertise demanded.
There are always risks when change is needed. But when it comes to climate change, it’s rapidly become unviable to do nothing.