The world of B2B marketing is evolving at breakneck speed, shaped by B2C strategies, macroeconomic challenges, and ongoing digital transformation. Yet amid a sea of change, where should the priorities of B2B marketers lie in 2024?

In this special end of year webinar, join Raconteur and a select group of senior marketing decision makers to discuss how and why marketers need to stay ahead in 2024.

Watch as we discuss:

  1. The reprioritisation of customer experience
  2. Navigating tech-driven creative stagnation

Speakers

Maisie Richardson

Maisie Richardson

UK Marketing Director, Payhawk

Anna Tankel

Anna Tankel

Senior Growth Manager, Onsi

Benedict Buckland

Benedict Buckland

MD & Chief Strategy Officer, alan. agency

Tom Watts

Tom Watts

Creative Director, Raconteur