The world of B2B marketing is evolving at breakneck speed, shaped by B2C strategies, macroeconomic challenges, and ongoing digital transformation. Yet amid a sea of change, where should the priorities of B2B marketers lie in 2024?
In this special end of year webinar, watch Raconteur and a select group of senior marketing decision makers to discuss how and why marketers need to stay ahead in 2024.
Watch as we discuss:
- Getting back to brand with a bang
- The rise of personalised marketing and ML/AI-driven interactions
- Embracing storytelling to generate demand
Speakers
David Keene
European CMO, WiPro
Mackenzie LeBert
Manager, Customer marketing, Nasuni
Sophie Wooller Dent
COO, Croud
Tom Watts
Creative Director, Raconteur
David Keene
European CMO, WiPro
Mackenzie LeBert
Manager, Customer marketing, Nasuni
Sophie Wooller Dent
COO, Croud