How to build trust in new tech

When it comes to innovative new technologies, speed of adoption relies on user trust; savvy companies would be wise to understand the mechanisms behind building that confidence

Since coronavirus struck, trust in the technological platforms and services, which underpin essential processes, has been crucial to keep the world moving. 

Employees working from home need to trust they will not reveal sensitive company information through accessing servers remotely. People buying groceries for shielding family members have to make sure their sensitive information is not at risk of becoming public without their knowledge. 

Before COVID-19, the digital identity sector was growing. Now the role of consumer trust in speeding up adoption of digital identification technologies is more important than ever.