With an ageing population, now is the time to invest

As the age of the population continues to rise, there is a demand for care that allows older people a choice of how they want to live their later years. Homecare offers the chance for people to remain in their homes, connected to friends, family and their communities. With that demand comes a significant opportunity with an exemplar provider of homecare.

Home Instead Senior Care UK is the world’s largest and best homecare provider specialising in quality homecare and companionship for older people. They are a homecare franchisor with a mission to change the face of ageing. Offering high-quality, person-centred care with visits that last a minimum of one hour, there is no rushed care and always time to talk.

The Home Instead franchise model has proven longevity, operating in the UK for the last 12 years. An annualised turnover of £125 million is expected in 2017.

Our mission is to become the UK’s most-admired care company through changing the face of ageing

Today, the Home Instead Senior Care franchise network includes 190 offices. Many of the franchises are turning over in excess of £1 million a year with operating profits of 15 to 20 per cent. With 120 territories available, Home Instead offers ideal investments for people with passion and determination, business leaders who want to be part of a mission-led franchisor that is proud to hold 5 Star Franchisee Satisfaction from Smith & Henderson for the past four years running.

As a management franchise opportunity, a care background isn’t needed. When recruiting a new franchisee, the main requirement is to be a caring entrepreneur, someone with business acumen, a good heart, great management and people skills, backed by the confidence to get out into the community and network.

Franchisees appoint a care manager to manage the care delivery and caregivers will provide our high-quality brand of homecare on the ground each day. The role of the franchisee is to develop, drive and steer their business, focusing on its financial performance and managing their team.

Home Instead Senior Care managing director Martin Jones says: “Our mission is to become the UK’s most-admired care company through changing the face of ageing. We recognise that we can only do this by having committed and passionate caring entrepreneurs driving our franchise offices forward, and acting as the conduits through which we will change the way seniors are treated and regarded in society.

“Many of our franchisees tell us they chose Home Instead because they wanted to run a successful and profitable business, and make a difference to society at the same time by providing dignified care and companionship for older people in their locality.

“Only 2 per cent of English homecare providers inspected by the Care Quality Commission (CQC) have achieved the highest Outstanding rating. We are immensely proud that we hold

17 Outstanding ratings, the most of any homecare provider regulated by the CQC, testament to the true strength of the care we provide.”

The company has won many prestigious awards around the world for both its franchise business model and its care services. They were awarded the Queen’s Award for Innovation last year, in recognition of their relationship-led model, as well as the inaugural Princess Royal Training Award, which marks out organisations with an exemplar approach to training and skills development programmes.

As the previous Gold Winner in 2013, 2016 also saw them receive the silver in the British Franchise Association’s Franchisor of the Year category and announced as winners of the coveted Franchisee Recruitment Award. Both awards further positioned Home Instead Senior Care as a renowned, ethical and exemplar franchisor.

Home Instead franchisees all recognised that investing in a franchise in the senior care market represented a wise investment. The combination of an ageing population and growing recognition that home-based care is often the best and most cost-effective way to look after our seniors means the demand for homecare services for older people is increasing at an unprecedented rate.

For more information on franchise opportunities with Home Instead Senior Care telephone 01925 732 466, e-mail franchiseinfo@homeinstead.co.uk or log on to www.homeinstead.co.uk/franchise/