The beautiful, intelligent and revolutionary toothbrush for a perfect white smile

A dazzling smile and good oral health are two of the cornerstones of a confident lifestyle, and a revolutionary electric toothbrush has brought them together with a unique fusion.

The Oral-B GENIUS 9000 in Rose Gold provides a rare moment when style, beauty and technology combine to promote health and wellbeing tailored to each user. Tooth-brushing has remained a difficult mechanic for generations who have struggled with the recommended two-minute brush time, the pressure and angles, no matter how committed they are to oral care.

The intelligence-driven GENIUS 9000 is now taking the repetitive strain out of cleaning with connected technology that works with an app to provide personalised guidance and feedback, making it easy to brush like your dentist recommends. The brush-head designs enable even more personalisation. The results, time after time, are healthy gums, clean teeth and a dazzling white smile that promotes confidence at work, social events and everyday life.


The Oral-B GENIUS 9000 in Rose Gold is the latest and most glamorous addition to the Oral-B GENIUS smart toothbrush range. This beautifully designed electric toothbrush is now a must-have device and the perfect combination of brains and beauty. It’s unique array of cutting-edge motion sensors guide users to the perfect brushing technique with multiple function brush heads. The unique 3D White whitening brush head imitates the shape of professional dental tools to gently polish away surface stains starting from day one, revealing a gleaming white smile.

“It’s no secret that a beautiful smile will result in a solid first impression, and part of having a beautiful and engaging smile is through achieving your best oral health,” says Dr Uchenna Okoye, Oral-B smile director and clinical director of the London Smiling Dental Group. “It’s crucial to have the right beauty gadget to keep your teeth in check, and the Oral-B GENIUS 9000 in Rose Gold is the perfect combination of beauty and brains. The 3D White whitening brush head mimics the shape and action of what I use professionally in my clinic to gently polish away surface stains, enhancing brushing routines and revealing that perfect white smile.”

GENIUS toothbrush

Research has shown that the average time taken brushing teeth is around 45 seconds despite dental experts advising two minutes. Other studies have highlighted that it is easy to miss sections of your mouth and to press too hard causing the gums to recede and heightening potential for disease. The secret to healthier teeth and gums is in Oral-B’s Position Detection Technology and Triple Pressure Sensor Technology that deliver an efficient and effective teeth-cleaning regime. The Triple Pressure Sensor Technology protects against over-aggressive brushing, which is one of the prime causes of gum tissue abrasions, often applied by those who use a manual toothbrush. The GENIUS 9000 automatically senses when too much pressure is being exerted and decelerates the brush head while activating a warning light until an acceptable pressure is resumed. Surveys have shown that, with Oral-B guidance, up to 93 per cent of aggressive brushers reduced excessive force and increased time spent brushing.1

It’s crucial to have the right beauty gadget to keep your teeth in check, and the Oral-B GENIUS 9000 in Rose Gold is the perfect combination of beauty and brains

Oral-B research found that 80 per cent of people spend insufficient time brushing in at least one zone of their mouth and 60 per cent of people either didn’t brush their back molars at all or spent insufficient time brushing them.2 The Position Detection Technology ensures that no zone of the mouth is missed and the Oscillating-Rotating-Pulsating Technology cleans each individual tooth with a round brush head that can penetrate difficult-to-reach areas for a superior cleaning every session compared with a regular manual toothbrush.

With the Oral-B GENIUS brushing programmes synced to a smartphone positioned in a holder on the mirror, it is easy to achieve the full two minutes, while regulating the pressure and position of brushing to achieve a complete clean. The electric toothbrush performance is guided by the Oral-B app on smartphones, making it a part of an increasingly connected domestic and work lifestyle.

A professional built-in timer ensures that each quadrant of the mouth is brushed for 30 seconds to meet the dental-expert recommended two minutes. This precision approach to brushing helps guard against infection and disease, which has been identified as contributing to overall health as well as oral health.

The Oral Health Foundation, the independent charity dedicated to oral health, recommends daily and efficient brushing to keep disease at bay and adds: “A smile can be a great asset and because this is so important, it makes sense to give your teeth the best care with a simple yet effective oral hygiene routine.”


1 Janusz et al, JDCP vol 9, No 7, November 2008

2 Data on file, P&G Motion Tracking Survey