By meeting the shifting demands of the working world, aparthotels really do mean business

As their name suggests, aparthotels occupy the sweet spot between apartment and hotel: the square footage, flexibility and convenience of an apartment, the luxury, security and round-the-clock service of a hotel. And it’s this best-of-both-worlds provision that’s not only attracting more weekend warriors, culture vultures and family units through aparthotel doors; it’s also attracting attention from corporate clients too.

The growing popularity of aparthotels can be seen in the statistics. As of last year, the UK aparthotel market accounted for 6 per cent of hotel investment, up from 2 per cent in 2011. While a recent Alphawise Morgan Stanley report said 49 per cent of Airbnb customers were moving away from traditional hotels.

Some of this growth can be attributed to the leaner aparthotel business model in which operating costs run at 40 per cent of total revenue, compared with nearly 60 per cent for full-serviced hotels. But the sector’s popularity is inherently tied to the benefits that aparthotels bring to both leisure and corporate customers.

For a start, aparthotels like us here at Roomzzz offer more space than your typical boxy hotel room, providing a port in the city-centre storm, while putting the bright lights and busy streets of the city right on your doorstep. At the same time, our 24-hour concierge service provides the security and service to match any top-end hotel.

By providing fully fitted kitchens in which you can cook up a storm, room for entertaining when the boys and girls are round, and super-sized sofas if the lure of a lazy Netflix evening is just too strong, the Roomzzz offering is built upon giving you “room to be yourself”. It is an invitation to unwind after a day’s retail therapy, a pre-party hub for friends ahead of a big night out, a launch pad for families as they take in the city’s sights.

A Roomzzz aparthotel is everything to everyone to the point where you can now say there really is a place like home. And now the aparthotel promise of more space, handy city locations and a concierge service is becoming increasingly important to business clients.

The aparthotel promise of more space, handy city locations and a concierge service is becoming increasingly important to business clients

It starts at reception, where you will always find someone on hand to suggest that perfect client meeting spot or to book a table for 20 as you celebrate winning that juicy new account.

Working on a business-critical presentation that absolutely has to impress? Then our fast, free wifi will keep you connected, while free refills of bean-to-cup coffee will spur you on when the clock ticks into the small hours of the morning.

And, with the work done, a 2,000-spring mattress will be there to send you off into a well-earned slumber. Because even if the business world doesn’t sleep, you do, and we promise a night’s rest worth dreaming about.

On the morning of the big day, get the endorphins flowing with a sunrise run through the city, or if you’re in one of our London or Manchester aparthotels then hit the gym to get the blood pumping. Once you’re all towelled down and dressed up, help yourself to a free grab-and-go breakfast before heading out the door like a champion to your meeting that’s just a five-minute walk away.

Comfort, convenience, service: these are what underpin the aparthotel experience. And, more and more, these aren’t just things we look for on our leisurely city breaks; they’re becoming equally important for when work has to come before play.

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