If content marketing is to succeed, it must be expertly done, writes Edwin Smith
The Digital Economy 2014
Companies of all types are discovering that how they manage their digital assets is crucial to their competitiveness, with the internet economy forecasted to account for 10 per cent of total UK GDP by 2016. From advertising and monetisation, to content marketing and digital disruptors, this report examines the digital revolution being faced by business leaders.
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In this report
Paul Rubens reports on a new breed of digital startups that are sending shock waves through important sectors of the UK economy. Established businesses are also adapting to the changing environment by reinventing themselves for the digital age.
There’s little doubt that advances in telecommunications are changing the world. In the space of a few short years, mobile has rapidly changed the way in which we communicate, do business, shop and spend our social time
Digital innovations, combined with super-fast broadband, can transform the UK’s public and private sectors, says Virgin Media Business