The Digital Economy 2014

Companies of all types are discovering that how they manage their digital assets is crucial to their competitiveness, with the internet economy forecasted to account for 10 per cent of total UK GDP by 2016. From advertising and monetisation, to content marketing and digital disruptors, this report examines the digital revolution being faced by business leaders.

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In this report


  • Digital deals to keep an eye on

    The digital market is changing dramatically with investors placing significant bets across all key categories from e-commerce to social media or the internet of things. Drawing on deal data from analysts StrategyEye, Tom O’Meara reviews five key trends in the past 12 months which he expects will continue to be a major focus throughout 2014

  • Keeping social media ethical

    New research from The Chartered Institute of Marketing (CIM), carried out by YouGov and Bloomberg, explores the path to positive engagement between consumers and brands on social media, and the priorities for businesses. Thomas Brown, director of strategy and insights at CIM, explains

  • Advertising in a digital era

    Greg Satell worked in media and advertising across Eastern Europe before returning to the United States as a consultant with a focus on digital, and writing regularly for Forbes and Harvard Business Review. He tells Edwin Smith what digital means for advertising

  • How to monetise online

    If you’re running a business at any level, the topic of monetising online is like house prices mated with steroids to produce a giant overfriendly topic monster. But what new opportunities does digital bring for increasing your bottom-line sales?Stephen Armstrong has a brief guide to help sedate the monetising monster