The Digital Economy 2016

With a smartphone in almost every pocket, it’s time more businesses joined the digital race or else risk being left behind. This report explores how to stay ahead of the ever-evolving digitisation curve, from building an API software strategy for success, to extracting meaningful data from the cloud and putting customers at the centre of digital strategy. It also charts the disruptive startups on track to make billions and the top five digital marketing techniques to counter ad-blocking

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