The Digital Economy 2015

Some 38 million smartphones are currently in regular use in the UK, an increase of 9 per cent compared with 2014, and three quarters of adults now use the internet on a daily basis. With the digitisation of the economy occurring at an exponential rate, businesses must integrate digital technologies throughout their entire business, process and people – or risk being left behind. This report outlines where the money will go next in digital, ten digital strategy tips, the rise of video marketing, how to harness social media and ten hot UK tech startups to watch

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