The Data Economy 2015

Scarcely a single area of business has not been touched by the rise of big data and the formation of a data-led economy. Yet analytics adoption remains surprisingly slow or ineffective, with 57 per cent of employees believing that their organisation does a poor job of capturing and disseminating important business data. This report examines data overload and the demand for data specialists, how small and mid-sized businesses can use big data, next generation analytics and data integration, and the impact of the internet of things on data capture

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In this report