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The Beauty Economy 2014

The British beauty industry is worth £17 billion and is forecast to grow 16 per cent by 2016, yet it is often viewed as the sidelined sister of the flamboyant fashion industry. This report showcases the significant contribution home-grown beauty brands make to the UK economy, highlighting top female beauty entrepreneurs, new science behind high-tech skincare, and key innovations in cosmetics online. It also takes a look at changing industry perceptions around anti-aging, celebrity endorsement and the politics of ‘pretty.’