‘If an organisation wants its salespeople to be the best they can be, for longer, it needs to take an active role in their development’
Sales Performance 2019
Are marketing and sales becoming the same thing? Should selling be left to people with no sales background? And just how worried should salespeople be about artificial intelligence? The Sales Performance special report, published in The Times, answers all these questions and more. It covers the rapid progression of data analytics and technology in the space, exploring how sales operations can bridge the gap between data science and human skill, and emphasising the importance of creating a digital culture where tech and data can make a real difference. Also featured is comment on how buyer behaviour is shaping sales and an infographic on the rise of sales tech tools
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In this report
Unless your business has digital culture at its core, sales technologies will never be used to their full potential
Originally a way to brainstorm creative challenges, the philosophy of design thinking has a new home in sales departments
The quality of your sales team will always be important, but how can salespeople perform when they don’t have the right tools to succeed?
Liam Halpin, head of sales solutions LinkedIn, explains what separates top performing sellers from their peers
Companies are often unaware of exactly what differentiates their top salespeople from average performers. By analysing what happens in sales calls and product demonstrations, the middle 60 per cent of staff can make a huge performance leap
In a technologically advanced environment time matters. From ordering food to calling taxis, people expect to complete transactions on their mobile phone, quickly and easily. The business world is no different