
Sales focus brings welcome cheer to brewing industry
The brewing industry has faced tough times with pub closures and changes in consumer tastes, so Adnams promoted its sales director Andy Wood to lead a major company transition
The Sales Performance special report, published in The Times, investigates the evolution of the sales professional into one of the most critical business functions. The report looks at the role of artificial intelligence in sales, how the male-dominated industry is attempting to attract more women and why targets can encourage unethical sales techniques
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The brewing industry has faced tough times with pub closures and changes in consumer tastes, so Adnams promoted its sales director Andy Wood to lead a major company transition
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