900,000 people in the UK work within sales and marketing, yet selling remains a much maligned and misunderstood profession. As marketing and sales functions continue to merge, and buyers of the ‘information era’ become increasingly savvy and demanding, organisations must respond to the rapidly evolving landscape. This report investigates how greater focus on skills and education, effective data analysis, outsourcing, social media and ethical selling can help businesses effectively plug the sales "value gap".

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