Mobile Business

How often do you check your smartphone each day? Most people say between 20 and 30 times. However, new research by Nottingham Trent University shows the number is more like 85. This worldwide obsession with screens is only set to soar. And where consumers lead, advertisers follow. Global mobile advertising revenues almost doubled last year to $53 billion and are predicted to reach $134 billion by 2018, according to a study by Zenith. Read the Mobile Business Special Report to understand: The future mobile landscape Why the UK’s ageing infrastructure is holding back the mobile market How addicted we are to our phones Mobile moments that changed the world Five ways mobile may disrupt our lives The jobs mobile will affect most Brands halting the rise of ad-blockers How to stop mobile fraud

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