Future of Media & Entertainment 2019

The streaming battle continues as new players are entering the fray, but what actually differentiates them? The Future of Media & Entertainment special report, published in The Times, explores why cutting through the crowded industry requires creativity and authenticity if brands want to engage with customers in a meaningful way. In an interview with Sir Martin Sorrell, he shares the lessons of digital disruption from his latest media venture where digital is dominant. It examines how 5G will change the sporting experience, the pull of video advertising for B2B marketing, and why gaming developers are under pressure to create more realistic experiences for games by tackling social issues, sexism, and mental health. Finally, the featured infographic focuses on gender inequality in film and TV and how it has barely changed over the past decade.

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In this report

Girls not on film

Entertainment

Sorrell returns to advertising’s top table

Advertising mogul Sir Martin Sorrell tells why he didn’t call it quits after leaving WPP and shares lessons of digital disruption from his latest venture

Marketing
How can brands capitalise on esports boom?

The esports market has exploded in recent years and could offer advertisers unrivalled opportunities to get closer to the action

Entertainment
Do video games have a social responsibility?

Developers are under pressure to create more realistic experiences for gamers, but whether they should tackle social issues such as racism, sexism and mental health remains a contentious issue

Entertainment

Is the streaming bubble set to burst?

New players in the over-the-top streaming battle are entering the fray, but with very little differentiating them, the market is in need of further disruption

Entertainment
How 5G is reinventing the fan experience

From live-streaming video, mixed-reality experiences and real-time access to information, 5G is set to revolutionise the fan experience in and outside the venue

5G
How to excel with video advertising

From emotive storytelling to interaction and humour, the factors driving consumers to video advertising are also pulling in the business-to-business sector

B2B Marketing
Mastering storytelling with authenticity

Cutting through the noise requires creativity and authenticity if brands hope to engage with customers in a meaningful way

Marketing

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