Is the streaming bubble set to burst?
New players in the over-the-top streaming battle are entering the fray, but with very little differentiating them, the market is in need of further disruption
Future of Media & Entertainment 2019
The streaming battle continues as new players are entering the fray, but what actually differentiates them? The Future of Media & Entertainment special report, published in The Times, explores why cutting through the crowded industry requires creativity and authenticity if brands want to engage with customers in a meaningful way. In an interview with Sir Martin Sorrell, he shares the lessons of digital disruption from his latest media venture where digital is dominant. It examines how 5G will change the sporting experience, the pull of video advertising for B2B marketing, and why gaming developers are under pressure to create more realistic experiences for games by tackling social issues, sexism, and mental health. Finally, the featured infographic focuses on gender inequality in film and TV and how it has barely changed over the past decade.
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In this report
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Sorrell returns to advertising’s top table
Advertising mogul Sir Martin Sorrell tells why he didn’t call it quits after leaving WPP and shares lessons of digital disruption from his latest venture
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How can brands capitalise on esports boom?
The esports market has exploded in recent years and could offer advertisers unrivalled opportunities to get closer to the action
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Do video games have a social responsibility?
Developers are under pressure to create more realistic experiences for gamers, but whether they should tackle social issues such as racism, sexism and mental health remains a contentious issue
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How 5G is reinventing the fan experience
From live-streaming video, mixed-reality experiences and real-time access to information, 5G is set to revolutionise the fan experience in and outside the venue
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How to excel with video advertising
From emotive storytelling to interaction and humour, the factors driving consumers to video advertising are also pulling in the business-to-business sector
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Mastering storytelling with authenticity
Cutting through the noise requires creativity and authenticity if brands hope to engage with customers in a meaningful way
Sponsored content
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Private content delivery networks are the future
The ongoing growth of video consumed over the top (OTT) is straining existing content delivery networks (CDN) models, creating performance and profitability problems for the largest OTT operators. Private CDNs provide the solution
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Managing the explosion in global video
As video creation smashes all records, its efficient management is now essential
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Hybrid media puts paid to past consumption models
A hybrid of the best of broadcast and on-demand viewing is fulfilling customers’ expectations
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Embracing agility to stay ahead of media disruption
The shift from linear to on-demand viewing is fundamentally disrupting the media and entertainment ecosystem
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The Future CMO 2020
Our Future CMO special report, published in The Times, features articles on combating fake news, upcoming Christmas campaigns, celebrity founders and branding, and more. It features an infographic on the changing evolution of the advertising landscape from traditional to digital.
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Climate Change 2020
Our Climate Change special report, published in The Times, explores innovative ways to offset carbon emissions, staying profitable as a B corp, and the environmental cost of going digital. It also looks at which business leaders are lobbying for real action. The infographic examines how big your business’s carbon footprint is and the impact of remote working.Â
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The Fashion Economy 2020
The Fashion Economy special report, published in The Times, examines recent shifts in buying behaviour, fighting fast fashion, virtual catwalks, and more. The featured infographic looks at changing fashion attitudes towards more sustainable apparel.
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Supply Chain Resilience 2020
Coronavirus has highlighted the fragility of global supply chains, so what needs to be a priority when rebuilding for future resilience? Our Supply Chain Resilience special report, published in The Times, examines the importance of last-mile delivery, the future warehouse, the obstacles of reshoring, and more! The featured infographic looks at how COVID-19 has impacted global supply chains, how they’re faring now, and plans for the future.