Is the streaming bubble set to burst?
New players in the over-the-top streaming battle are entering the fray, but with very little differentiating them, the market is in need of further disruption
Future of Media & Entertainment 2019
The streaming battle continues as new players are entering the fray, but what actually differentiates them? The Future of Media & Entertainment special report, published in The Times, explores why cutting through the crowded industry requires creativity and authenticity if brands want to engage with customers in a meaningful way. In an interview with Sir Martin Sorrell, he shares the lessons of digital disruption from his latest media venture where digital is dominant. It examines how 5G will change the sporting experience, the pull of video advertising for B2B marketing, and why gaming developers are under pressure to create more realistic experiences for games by tackling social issues, sexism, and mental health. Finally, the featured infographic focuses on gender inequality in film and TV and how it has barely changed over the past decade.
Please register to download
Please register to download this report. Registration is 100% free and provides access to all the latest insight and analysis shaping business today.
In association with
In this report
-
-
How 5G is reinventing the fan experience
From live-streaming video, mixed-reality experiences and real-time access to information, 5G is set to revolutionise the fan experience in and outside the venue
-
How to excel with video advertising
From emotive storytelling to interaction and humour, the factors driving consumers to video advertising are also pulling in the business-to-business sector
-
Mastering storytelling with authenticity
Cutting through the noise requires creativity and authenticity if brands hope to engage with customers in a meaningful way
Sponsored content
-
Private content delivery networks are the future
The ongoing growth of video consumed over the top (OTT) is straining existing content delivery networks (CDN) models, creating performance and profitability problems for the largest OTT operators. Private CDNs provide the solution
-
Managing the explosion in global video
As video creation smashes all records, its efficient management is now essential
-
Hybrid media puts paid to past consumption models
A hybrid of the best of broadcast and on-demand viewing is fulfilling customers’ expectations
-
Embracing agility to stay ahead of media disruption
The shift from linear to on-demand viewing is fundamentally disrupting the media and entertainment ecosystem
-
AI for Business 2021
Is artificial intelligence really as transformative as claimed? Yes, says mathematician and broadcaster Hannah Fry, but not in the ways we might think. Our AI for Business report explores how AI can help save retailers from stock shortages, how the government’s new national strategy could make the UK an AI superpower and whether or not we can really teach machines how to imagine
-
Digital Learning 2021
What will a hybrid model of digital learning look like? How can you get the most out of the time you spend learning online? This report offers advice on how to incorporate digital learning in the classroom and in the workplace. We also look at the most effective strategies for making sure the knowledge sticks.
-
Climate Change 2021
As we inch closer to COP26 in Glasgow this year, companies are starting to get serious about their part in tackling climate change. Our Climate Change report explores how SMEs can reach net zero, whether carbon offsetting is a good idea and why it might be time to ditch GDP as a way to measure how well a country is performing
-
Digital Transformation 2021
After 18 months of rapid digital transformation, questions are now being asked about how many of the changes implemented will last as the world reopens. Our Digital Transformation report explores how to measure performance, why embracing corporate digital responsibility is crucial and whether people really are the secret to transformation success