Marketing & Customer

Marketing & Customer

After nearly two years of high inflation and budget restrictions, UK plc is starting to turn the corner. Ad spend is on the rise, and businesses and consumers both report growing confidence in the economy as a whole. Marketers who were forced to focus their efforts on projects with quick returns, have emerged with renewed enthusiasm for long-term value creation. So how will marketing tactics evolve as the cost-of-living crisis begins to ease?

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The Times