Made in the USA
The USA has the world’s largest economy, pervasive soft power and an undeniable global consumer influence. However UK visitors to the States have dropped by 16 per cent since 2008, despite annual tourism levels rising to 70 million post-recession. This report explores the UK’s special relationship with America, investigating the sharing of UK sports stateside, the dominance of American TV drama and key developments in transatlantic trade. It also reveals how the USA is leading the way in cultivating technological innovators and attracting the world’s intellectual capital.