How video games are pushing the boundaries of IP law
Video games are a fast-moving medium, so much so that they’re outpacing some aspects of copyright law
Intellectual Property 2019
Will a meme ban compromise internet freedom? Should AI be allowed to own its own ideas? Should video games be free to borrow your dance moves? The speed at which technology is evolving means intellectual property (IP) law now has to contend with these, and many more complicated, questions. The Intellectual Property special report, published in The Times, includes comment on how the patent system is struggling to keep up with this new technology, and an exploration of the importance of trademarks for branding. Also featured is an infographic covering the cost of counterfeit goods to both brands and economies, as well as five trends shaping the global IP landscape in 2019
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In this report
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Five trends shaping the global IP landscape
From efforts to take down online fakes to political posturing over China’s approach to intellectual property rights, here are some of the major issues affecting the world of IP
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Should trademarks be at the heart of your brand strategy?
As arguably the most important assets a company can own, protecting trademarks must lie at the heart of a successful brand strategy
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The cost of counterfeit goods
Sponsored content
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Delivering tangible outcomes from intangible assets
Companies will increasingly adopt a commercially driven, strategic approach to the management of their intangible assets
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Intellectual property for the financial sector
Up to 80 per cent of a company’s value is made up of intangible assets, such as trademarks or copyright, which can be hard to identify or quantify. But there’s one intangible that can provide a rich source of corporate information: patents
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Rise of AI set to create unique IP challenges
Firms must develop a comprehensive intellectual property strategy for software platforms using artificial intelligence
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Brexit and a pan-European approach to brand protection
Whatever shape Brexit takes, brand holders should look for advisers with pan-European expertise
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Future of Fintech 2020
What does 2021 hold for fintech? Our Future of Fintech special report, published in The Sunday Times, explores topics on eco-conscious startups, diversity in the industry, helping small businesses, financial literacy and more. The featured infographic looks at SME opportunities for fintech in the changing business landscape.
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Future of Infrastructure 2020
From net-zero to small ports, our Future of Infrastructure special report, published in The Times, explores why reaching net-zero will require a major infrastructure overhaul, demand for electric vehicles, the infrastructure talent pool, and more. The featured infographic looks at which sectors and countries are in need of the most investment to keep pace with the demands of the future
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Legal Innovation 2020
From virtual hearings to legal advice on social media, our Legal Innovation special report, published in The Times, covers how the legal sector is transforming and adapting including legal technology, ‘uberisation’, and more. The featured infographic examines the lack of representation in law firms and why it isn’t only bad for business but also society overall.
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IoT for Business 2020
Our IoT for Business special report, published in The Times, examines what the future holds for IoT, how it can help save water, tech adoption, and more. The featured infographic looks at how different industries are implementing IoT across their organisations.