How video games are pushing the boundaries of IP law
Video games are a fast-moving medium, so much so that they’re outpacing some aspects of copyright law
Intellectual Property 2019
Will a meme ban compromise internet freedom? Should AI be allowed to own its own ideas? Should video games be free to borrow your dance moves? The speed at which technology is evolving means intellectual property (IP) law now has to contend with these, and many more complicated, questions. The Intellectual Property special report, published in The Times, includes comment on how the patent system is struggling to keep up with this new technology, and an exploration of the importance of trademarks for branding. Also featured is an infographic covering the cost of counterfeit goods to both brands and economies, as well as five trends shaping the global IP landscape in 2019
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In this report
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Should AI own their own IP?
When artificial intelligence is deemed the source of a new idea or creation, it causes a legal grey area over ownership rights that will only become harder to define in the future
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Why the current patent system doesn’t work for tech
‘Does the idea of a 20-year patent term still match the pace of technological and commercial development?’
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Why companies must go about sharing IP with caution
Companies are collaborating in an effort to drive innovation, but sharing intellectual property is more complicated than it sounds
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Five trends shaping the global IP landscape
From efforts to take down online fakes to political posturing over China’s approach to intellectual property rights, here are some of the major issues affecting the world of IP
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Should trademarks be at the heart of your brand strategy?
As arguably the most important assets a company can own, protecting trademarks must lie at the heart of a successful brand strategy
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The cost of counterfeit goods
Sponsored content
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Delivering tangible outcomes from intangible assets
Companies will increasingly adopt a commercially driven, strategic approach to the management of their intangible assets
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Intellectual property for the financial sector
Up to 80 per cent of a company’s value is made up of intangible assets, such as trademarks or copyright, which can be hard to identify or quantify. But there’s one intangible that can provide a rich source of corporate information: patents
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Rise of AI set to create unique IP challenges
Firms must develop a comprehensive intellectual property strategy for software platforms using artificial intelligence
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Brexit and a pan-European approach to brand protection
Whatever shape Brexit takes, brand holders should look for advisers with pan-European expertise
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The Future CMO 2020
Our Future CMO special report, published in The Times, features articles on combating fake news, upcoming Christmas campaigns, celebrity founders and branding, and more. It features an infographic on the changing evolution of the advertising landscape from traditional to digital.
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Climate Change 2020
Our Climate Change special report, published in The Times, explores innovative ways to offset carbon emissions, staying profitable as a B corp, and the environmental cost of going digital. It also looks at which business leaders are lobbying for real action. The infographic examines how big your business’s carbon footprint is and the impact of remote working.
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The Fashion Economy 2020
The Fashion Economy special report, published in The Times, examines recent shifts in buying behaviour, fighting fast fashion, virtual catwalks, and more. The featured infographic looks at changing fashion attitudes towards more sustainable apparel.
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Supply Chain Resilience 2020
Coronavirus has highlighted the fragility of global supply chains, so what needs to be a priority when rebuilding for future resilience? Our Supply Chain Resilience special report, published in The Times, examines the importance of last-mile delivery, the future warehouse, the obstacles of reshoring, and more! The featured infographic looks at how COVID-19 has impacted global supply chains, how they’re faring now, and plans for the future.