
How video games are pushing the boundaries of IP law
Video games are a fast-moving medium, so much so that they’re outpacing some aspects of copyright law
Will a meme ban compromise internet freedom? Should AI be allowed to own its own ideas? Should video games be free to borrow your dance moves? The speed at which technology is evolving means intellectual property (IP) law now has to contend with these, and many more complicated, questions. The Intellectual Property special report, published in The Times, includes comment on how the patent system is struggling to keep up with this new technology, and an exploration of the importance of trademarks for branding. Also featured is an infographic covering the cost of counterfeit goods to both brands and economies, as well as five trends shaping the global IP landscape in 2019
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Video games are a fast-moving medium, so much so that they’re outpacing some aspects of copyright law
From efforts to take down online fakes to political posturing over China’s approach to intellectual property rights, here are some of the major issues affecting the world of IP
As arguably the most important assets a company can own, protecting trademarks must lie at the heart of a successful brand strategy
Companies will increasingly adopt a commercially driven, strategic approach to the management of their intangible assets
Up to 80 per cent of a company’s value is made up of intangible assets, such as trademarks or copyright, which can be hard to identify or quantify. But there’s one intangible that can provide a rich source of corporate information: patents
Firms must develop a comprehensive intellectual property strategy for software platforms using artificial intelligence
Whatever shape Brexit takes, brand holders should look for advisers with pan-European expertise