Fighting the meme ban to protect internet freedom
As the law plays catch-up with the digital revolution, experts have raised concerns over impending copyright rules and their potential impact on sharing information online
Intellectual Property 2019
Will a meme ban compromise internet freedom? Should AI be allowed to own its own ideas? Should video games be free to borrow your dance moves? The speed at which technology is evolving means intellectual property (IP) law now has to contend with these, and many more complicated, questions. The Intellectual Property special report, published in The Times, includes comment on how the patent system is struggling to keep up with this new technology, and an exploration of the importance of trademarks for branding. Also featured is an infographic covering the cost of counterfeit goods to both brands and economies, as well as five trends shaping the global IP landscape in 2019
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In this report
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How video games are pushing the boundaries of IP law
Video games are a fast-moving medium, so much so that they’re outpacing some aspects of copyright law
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Five trends shaping the global IP landscape
From efforts to take down online fakes to political posturing over China’s approach to intellectual property rights, here are some of the major issues affecting the world of IP
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Should trademarks be at the heart of your brand strategy?
As arguably the most important assets a company can own, protecting trademarks must lie at the heart of a successful brand strategy
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Delivering tangible outcomes from intangible assets
Companies will increasingly adopt a commercially driven, strategic approach to the management of their intangible assets
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Intellectual property for the financial sector
Up to 80 per cent of a company’s value is made up of intangible assets, such as trademarks or copyright, which can be hard to identify or quantify. But there’s one intangible that can provide a rich source of corporate information: patents
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Rise of AI set to create unique IP challenges
Firms must develop a comprehensive intellectual property strategy for software platforms using artificial intelligence
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Brexit and a pan-European approach to brand protection
Whatever shape Brexit takes, brand holders should look for advisers with pan-European expertise
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The Future of Marketing and Customer Experience
After a tumultuous 2020 of budget cuts, furlough and redundancies, the marketing industry is looking to rebuild in 2021. From the future of digital advertising without third-party cookies to improving diversity and inclusion and finding new ways to improve lead generation, marketers are facing new challenges.
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Future of Ecommerce 2021
As the pandemic pushed previously in-store brands online, luxury retail has finally embraced ecommerce, L’Oréal’s new digital boss explains how beauty went touchless and we explore how innovative warehouse tech can offer retail an edge. We also examine the magic of live shopping, the rise of super apps and how to get returns right
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The Future of Work 2021
As the UK economy slowly reopens, thoughts are increasingly turning to what work will look like post-pandemic. But with many people looking for a career change, issues around proximity bias and the loss of young people from the work force, there are as many opportunities as there are challenges.
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Future of Proptech 2021
Technology is transforming the property sector, from 3D printed buildings to augmented reality house viewings, but conveyancers are yet to catch up. Our Future of Proptech also explores the future office, with tenant apps, rooftop forests and smart sensors all working to lure staff back to the workplace