Fighting the meme ban to protect internet freedom
As the law plays catch-up with the digital revolution, experts have raised concerns over impending copyright rules and their potential impact on sharing information online
Will a meme ban compromise internet freedom? Should AI be allowed to own its own ideas? Should video games be free to borrow your dance moves? The speed at which technology is evolving means intellectual property (IP) law now has to contend with these, and many more complicated, questions. The Intellectual Property special report, published in The Times, includes comment on how the patent system is struggling to keep up with this new technology, and an exploration of the importance of trademarks for branding. Also featured is an infographic covering the cost of counterfeit goods to both brands and economies, as well as five trends shaping the global IP landscape in 2019
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In this report
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How video games are pushing the boundaries of IP law
Video games are a fast-moving medium, so much so that they’re outpacing some aspects of copyright law
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Five trends shaping the global IP landscape
From efforts to take down online fakes to political posturing over China’s approach to intellectual property rights, here are some of the major issues affecting the world of IP
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Should trademarks be at the heart of your brand strategy?
As arguably the most important assets a company can own, protecting trademarks must lie at the heart of a successful brand strategy
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Delivering tangible outcomes from intangible assets
Companies will increasingly adopt a commercially driven, strategic approach to the management of their intangible assets
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Intellectual property for the financial sector
Up to 80 per cent of a company’s value is made up of intangible assets, such as trademarks or copyright, which can be hard to identify or quantify. But there’s one intangible that can provide a rich source of corporate information: patents
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Rise of AI set to create unique IP challenges
Firms must develop a comprehensive intellectual property strategy for software platforms using artificial intelligence
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Brexit and a pan-European approach to brand protection
Whatever shape Brexit takes, brand holders should look for advisers with pan-European expertise
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Wealth & Asset Management 2021
Rising inflation, remote management, sluggish debt markets, ESG concerns - numerous challenges have arisen for wealth and asset managers over the past two years. But rather than stymie investment and financial growth, these challenges have provided opportunities for innovation. How will managers take advantage of burgeoning asset classes to hedge against risks and ensure robust future returns? Which ESG considerations will take priority as wealth is transferred to the next generation? How can managers use tech solutions to best serve their clients?
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Sustainable Business 2021
Post-COP26 the focus has turned to how businesses are helping build a more sustainable future. From new European laws aiming to slow deforestation to rethinking business travel, there are ways all companies can help keep warming below 1.5°C.
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Talent Management 2021
With the great resignation in full swing, talent management is perhaps more important than ever. The ability to effectively recruit, onboard, upskill and ultimately retain good talent may make the difference in a market where job seekers hold the cards. What are the factors contributing to the tight recruitment market? How should businesses manage the digital (and increasingly remote) workplace? What does it take to attract and keep talent in the current environment?
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Future of Retail 2021
2021 was a year of immense change for the Retail sector, as it tried to establish its role in the new normal. From a revamp of business rates to seemingly unending supply chain issues, the year has been fraught with ups and downs. Our Future of Retail report examines how brands can make smarter use of customer data, the best ways to sell luxury and the top trends for 2022. It also explores what shopping could be like in the metaverse