An understanding of the role of intellectual property or IP as a driver of economic growth, enterprise and commercial success is now more important than ever. Companies that own IP rights are estimated to achieve 29 per cent higher revenue per employee. Yet there continues to be critical uncertainties around the definition of IP and the application of rights, in addition to the surrounding complex legal and regulatory terrain. This report demystifies the evolving world of IP, covering changes to European patent laws and the benefits of arbitration versus litigation
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