Intellectual Property 2015
As much as 80 per cent of a business's value may be its intellectual property (IP), yet the first time a board becomes aware of these intangible assets is often when a problem arises. This report explores the position of IP as a strategic business opportunity with lucrative commercial benefits, changes in UK IP law, the role of the chief intellectual property officer, global problems of counterfeit goods and patent trolling, and how to protect against data theft
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In this report
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Future of Pharmaceuticals 2022
The pharmaceutical industry is riding high after its victory over Covid, but drug companies are still faced with a list of challenges. How can the industry contribute to a sustainable future? Will new manufacturing and delivery techniques improve the availability of life-saving medications? And what can be done to bring down the costs of R&D?
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Future of Payments 2022
The payments industry is undergoing huge change as new technology such as Web 3.0 and artificial intelligence make an impact. Consumer trends are also changing post-Covid, so what's next for this market?
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The Global Talent Economy 2022
Hiring teams have greater reach than ever before to fill skills gaps and vacancies. But what must businesses consider in order to accommodate and attract talent in the modern work environment? What changes must be made to benefits and remuneration packages? Can wellbeing and DEI initiatives impact retention and productivity? And how will the UK fare in the war for talent?
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Future of Marketing 2022
Marketers have their work cut out navigating some particularly choppy waters at the moment. Not only is there a question mark hanging over their budgets amid the economic uncertainty, but new technologies also threaten to upend the creative process. There's one thing that's certain though: the turmoil makes demonstrating the value of effective marketing all the more important.