The Insight Economy 2017

Digital data is offering brands, organisations and political parties more information than ever, but can the insights gleaned by technology outweigh those gathered in face-to-face conversations? The Insight Economy special report, published in The Times, seeks to answer this question, and covers the recent inaccuracy in political polls, European Union data regulation that will govern the UK despite Brexit and how smart machines are collecting consumer data. In addition, the report features an infographic tracking the history of political polling in the UK ahead of the forthcoming general election

In this report


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