Is digital market research ever enough?
From loyalty card data to online buying behaviour, Google searches to website clicks, the digital explosion is offering up vast amounts of information about consumers and voters
The Insight Economy 2017
Digital data is offering brands, organisations and political parties more information than ever, but can the insights gleaned by technology outweigh those gathered in face-to-face conversations? The Insight Economy special report, published in The Times, seeks to answer this question, and covers the recent inaccuracy in political polls, European Union data regulation that will govern the UK despite Brexit and how smart machines are collecting consumer data. In addition, the report features an infographic tracking the history of political polling in the UK ahead of the forthcoming general election
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In this report
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Political engagement in 2017
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Seeing things through the eyes of consumers
Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach consumers
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Using AI to gather customer insights
Gathering and interpreting customer insights using artificial intelligence offers the market research industry a strategic change in direction
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Why today-only surveys that are fast and engaging will deliver
Research organisations are continually pushed to deliver research results faster. At the same time it’s becoming harder to persuade respondents to finish surveys. Flexibility, engagement and automation are key drivers for success
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Harnessing insights for the financial services industry
Research that combines flexibility, open-mindedness and rigour is critical for future success
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Bringing the customer into the boardroom
Brands need to become smarter in their market research, blending qualitative and quantitative surveys to understand their customers
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At last the reinvention of market research
Market research has become a disposable expression in recent years. Yet the 100-year-old industry has a proud history of building rock-solid methodologies. It has underpinned the explosion of the advertising world and embraced new technologies, but establishing the sector’s next evolution is now a major challenge
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The price of being different
Nick Hague, director of B2B International, suggests three ways to increase your profit and not sell on price, while still making customers happy
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Unprecedented growth creates new challenges in the insight economy
The UK market research sector has seen significant growth in recent years, with a comprehensive review conducted by PwC finding an increase in value of more than £2 billion and a workforce that now accounts for a total of 73,000 jobs
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Asking questions at the right time
Market research taken “in the moment” can give valuable insight as corporates compete for high-end consumers
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Future of Fintech 2020
What does 2021 hold for fintech? Our Future of Fintech special report, published in The Sunday Times, explores topics on eco-conscious startups, diversity in the industry, helping small businesses, financial literacy and more. The featured infographic looks at SME opportunities for fintech in the changing business landscape.
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Future of Infrastructure 2020
From net-zero to small ports, our Future of Infrastructure special report, published in The Times, explores why reaching net-zero will require a major infrastructure overhaul, demand for electric vehicles, the infrastructure talent pool, and more. The featured infographic looks at which sectors and countries are in need of the most investment to keep pace with the demands of the future
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Legal Innovation 2020
From virtual hearings to legal advice on social media, our Legal Innovation special report, published in The Times, covers how the legal sector is transforming and adapting including legal technology, ‘uberisation’, and more. The featured infographic examines the lack of representation in law firms and why it isn’t only bad for business but also society overall.
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IoT for Business 2020
Our IoT for Business special report, published in The Times, examines what the future holds for IoT, how it can help save water, tech adoption, and more. The featured infographic looks at how different industries are implementing IoT across their organisations.