Is digital market research ever enough?
From loyalty card data to online buying behaviour, Google searches to website clicks, the digital explosion is offering up vast amounts of information about consumers and voters
The Insight Economy 2017
Digital data is offering brands, organisations and political parties more information than ever, but can the insights gleaned by technology outweigh those gathered in face-to-face conversations? The Insight Economy special report, published in The Times, seeks to answer this question, and covers the recent inaccuracy in political polls, European Union data regulation that will govern the UK despite Brexit and how smart machines are collecting consumer data. In addition, the report features an infographic tracking the history of political polling in the UK ahead of the forthcoming general election
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In this report
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Why take any notice of the political polls?
After a series of bad calls, can pollsters salvage their reputation and get the general election result right?
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EU data regulation will govern the UK despite Brexit
Brexit or no Brexit, the UK will next year be subject to new European Union legislation governing data privacy
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International trade: where human insight is still in demand
As two-way trade takes off between developed and developing markets, the appetite for human-driven business intelligence is growing
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Political engagement in 2017
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Seeing things through the eyes of consumers
Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach consumers
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Using AI to gather customer insights
Gathering and interpreting customer insights using artificial intelligence offers the market research industry a strategic change in direction
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Why today-only surveys that are fast and engaging will deliver
Research organisations are continually pushed to deliver research results faster. At the same time it’s becoming harder to persuade respondents to finish surveys. Flexibility, engagement and automation are key drivers for success
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Harnessing insights for the financial services industry
Research that combines flexibility, open-mindedness and rigour is critical for future success
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Bringing the customer into the boardroom
Brands need to become smarter in their market research, blending qualitative and quantitative surveys to understand their customers
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At last the reinvention of market research
Market research has become a disposable expression in recent years. Yet the 100-year-old industry has a proud history of building rock-solid methodologies. It has underpinned the explosion of the advertising world and embraced new technologies, but establishing the sector’s next evolution is now a major challenge
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The price of being different
Nick Hague, director of B2B International, suggests three ways to increase your profit and not sell on price, while still making customers happy
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Unprecedented growth creates new challenges in the insight economy
The UK market research sector has seen significant growth in recent years, with a comprehensive review conducted by PwC finding an increase in value of more than ÂŁ2 billion and a workforce that now accounts for a total of 73,000 jobs
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Asking questions at the right time
Market research taken “in the moment” can give valuable insight as corporates compete for high-end consumers
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The Future CMO 2020
Our Future CMO special report, published in The Times, features articles on combating fake news, upcoming Christmas campaigns, celebrity founders and branding, and more. It features an infographic on the changing evolution of the advertising landscape from traditional to digital.
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Climate Change 2020
Our Climate Change special report, published in The Times, explores innovative ways to offset carbon emissions, staying profitable as a B corp, and the environmental cost of going digital. It also looks at which business leaders are lobbying for real action. The infographic examines how big your business’s carbon footprint is and the impact of remote working.Â
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The Fashion Economy 2020
The Fashion Economy special report, published in The Times, examines recent shifts in buying behaviour, fighting fast fashion, virtual catwalks, and more. The featured infographic looks at changing fashion attitudes towards more sustainable apparel.
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Supply Chain Resilience 2020
Coronavirus has highlighted the fragility of global supply chains, so what needs to be a priority when rebuilding for future resilience? Our Supply Chain Resilience special report, published in The Times, examines the importance of last-mile delivery, the future warehouse, the obstacles of reshoring, and more! The featured infographic looks at how COVID-19 has impacted global supply chains, how they’re faring now, and plans for the future.