How digital is boosting the market research business
Big data surveys may be more lucrative in a flat market, but high-end qualitative research remains important to the industry
The Insight Economy 2017
Digital data is offering brands, organisations and political parties more information than ever, but can the insights gleaned by technology outweigh those gathered in face-to-face conversations? The Insight Economy special report, published in The Times, seeks to answer this question, and covers the recent inaccuracy in political polls, European Union data regulation that will govern the UK despite Brexit and how smart machines are collecting consumer data. In addition, the report features an infographic tracking the history of political polling in the UK ahead of the forthcoming general election
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In this report
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Is digital market research ever enough?
From loyalty card data to online buying behaviour, Google searches to website clicks, the digital explosion is offering up vast amounts of information about consumers and voters
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Seeing things through the eyes of consumers
Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach consumers
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Using AI to gather customer insights
Gathering and interpreting customer insights using artificial intelligence offers the market research industry a strategic change in direction
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Why today-only surveys that are fast and engaging will deliver
Research organisations are continually pushed to deliver research results faster. At the same time it’s becoming harder to persuade respondents to finish surveys. Flexibility, engagement and automation are key drivers for success
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Harnessing insights for the financial services industry
Research that combines flexibility, open-mindedness and rigour is critical for future success
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Bringing the customer into the boardroom
Brands need to become smarter in their market research, blending qualitative and quantitative surveys to understand their customers
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At last the reinvention of market research
Market research has become a disposable expression in recent years. Yet the 100-year-old industry has a proud history of building rock-solid methodologies. It has underpinned the explosion of the advertising world and embraced new technologies, but establishing the sector’s next evolution is now a major challenge
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The price of being different
Nick Hague, director of B2B International, suggests three ways to increase your profit and not sell on price, while still making customers happy
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Unprecedented growth creates new challenges in the insight economy
The UK market research sector has seen significant growth in recent years, with a comprehensive review conducted by PwC finding an increase in value of more than £2 billion and a workforce that now accounts for a total of 73,000 jobs
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Asking questions at the right time
Market research taken “in the moment” can give valuable insight as corporates compete for high-end consumers
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Climate Change 2021
As we inch closer to COP26 in Glasgow this year, companies are starting to get serious about their part in tackling climate change. Our Climate Change report explores how SMEs can reach net zero, whether carbon offsetting is a good idea and why it might be time to ditch GDP as a way to measure how well a country is performing
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Digital Transformation 2021
After 18 months of rapid digital transformation, questions are now being asked about how many of the changes implemented will last as the world reopens. Our Digital Transformation report explores how to measure performance, why embracing corporate digital responsibility is crucial and whether people really are the secret to transformation success
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Financial Services Innovation 2021
The financial services industry, like many others, has been through a period of rapid innovation over the past 18 months, but how much of it will last? Our Financial Services Innovation report explores the challenges of hybrid working, the rise of open finance and the importance of “boring innovations”, including improving customers’ access to cash
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Retirement & Pensions 2021
This year’s Pension Scheme Act has set out to bring a raft of checks and balances to the industry, but what will that mean in practice? Our Retirement & Pensions report explores the increasing professionalism of trustees, the growing focus on ESG and the impacts of rising inflation, as well as examining which groups are most at risk of retirement poverty