
Is digital market research ever enough?
From loyalty card data to online buying behaviour, Google searches to website clicks, the digital explosion is offering up vast amounts of information about consumers and voters
Digital data is offering brands, organisations and political parties more information than ever, but can the insights gleaned by technology outweigh those gathered in face-to-face conversations? The Insight Economy special report, published in The Times, seeks to answer this question, and covers the recent inaccuracy in political polls, European Union data regulation that will govern the UK despite Brexit and how smart machines are collecting consumer data. In addition, the report features an infographic tracking the history of political polling in the UK ahead of the forthcoming general election
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From loyalty card data to online buying behaviour, Google searches to website clicks, the digital explosion is offering up vast amounts of information about consumers and voters
Mobile technology and fly-on-the-wall digital video research are proving to be a breakthrough in understanding the behaviour of previously difficult-to-reach consumers
Gathering and interpreting customer insights using artificial intelligence offers the market research industry a strategic change in direction
Research organisations are continually pushed to deliver research results faster. At the same time it’s becoming harder to persuade respondents to finish surveys. Flexibility, engagement and automation are key drivers for success
Research that combines flexibility, open-mindedness and rigour is critical for future success
Brands need to become smarter in their market research, blending qualitative and quantitative surveys to understand their customers
Market research has become a disposable expression in recent years. Yet the 100-year-old industry has a proud history of building rock-solid methodologies. It has underpinned the explosion of the advertising world and embraced new technologies, but establishing the sector’s next evolution is now a major challenge
Nick Hague, director of B2B International, suggests three ways to increase your profit and not sell on price, while still making customers happy
The UK market research sector has seen significant growth in recent years, with a comprehensive review conducted by PwC finding an increase in value of more than £2 billion and a workforce that now accounts for a total of 73,000 jobs
Market research taken “in the moment” can give valuable insight as corporates compete for high-end consumers