Tesco’s solo failure to crack the Chinese market can teach other firms looking to expand abroad some valuable lessons
Going Global 2015
Chancellor George Osborne has set a target of doubling UK exports to £1 trillion by 2020. But businesses are cautious of the perceived risks associated with going global. This report explores emerging markets, tactics to help exporters, protecting against foreign exchange volatility, new technologies for exporting, global demographic trends, the future of the so-called BRIC economies and whether the UK should stay in the European Union
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In this report
The government is calling on businesses to back its export drive and put the UK at the forefront of global trade, says Lord Maude, Minister for Trade and Investment
Understanding local culture is essential to adapt products and services for sale in markets abroad.
Companies wanting to export are spoilt for choice when it comes to technology which can ease the journey into overseas markets