The “Africa rising” narrative has been replaced by a more complex picture, as African economies experience growing pains and social unrest, but there are still huge opportunities for companies willing to take risks. Pete Guest reports
Going Global 2014
37 per cent of exporting small and medium-sized enterprises reached a growth ceiling in the UK within the first three years of trading. With emerging markets growing at double-digit pace, overseas ambitions could prove essential in ensuring future business growth. This report explores the success of brand Britain abroad, trading prospects in the MINT countries and Europe, how to minimise risk in export markets, and strategies for establishing a foothold overseas.
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In this report
Professor Anil K. Gupta, of the University of Maryland’s Smith School of Business, and Haiyan Wang, managing partner of the China India Institute in Washington, assess prospects of the so-called MINT nations
Breaking into an overseas market can be challenging, but there are varied strategies to establish a foothold, as Rodrigo Amaral reports
Minimising risk in export markets through management best practices should maximise returns, writes Elliot Wilson, who points out the pitfalls