Eighteen months on from the airing of Blue Planet II, and the UK’s trend towards sustainability continues to gather speed. The Future of Packaging special report, published in The Times covers how sustainable packaging, and particularly the search for non-plastic alternatives, remains high on the agenda. This can be seen in a new focus on the supply chain, government initiatives to improve recycling, and the rise of pioneers of eco-friendly solutions. The report also explores a new emphasis on experience, championed by direct-to-consumer brands and companies who are embracing inclusive design to make packaging more accessible to blind and disabled people. Also featured is comment on why plastic should not be considered a villain and an infographic looking at the real drivers behind sustainable packaging
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With packaging now a vital part of the product proposition, innovative brands in the online direct-to-consumer (D2C) market are giving customers more than just a product, they’re using packaging to deliver an experience
Backlash against unrecyclables is pressing companies and consumers to search for alternatives. While card, glass and cotton packaging may be greener options, experts say a change in consumer understanding is still needed in order to be truly sustainable
The UK is in need of improved recycling systems, laws and infrastructure, and while change may be slow, companies must be prepared
Designing packaging that is easier to read, open and use for blind and disabled people ultimately improves everyone’s user experience
Protecting packaged food and drink products from damaging light is now a measurable science
Combating packaging waste through a circular economy of reusing and recycling plastic must be a top priority for government and industry
As consumers demand greater sustainability in packaging, a major beverage carton manufacturer is going “Way Beyond Good” with a bold ambition to put more into the environment and society than it takes out
Glass has been used for centuries as a high-quality, robust packaging material, but it is becoming increasingly relevant in shaping how brands make memorable moments and establish an environmentally-friendly image
A new survey reveals the strength of feeling over sustainability
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